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DJ WHOOKID
Worldwide Disc Jockey
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Mishka NYC
PROBLEM
Demand for culturally relevant and brand-authentic merchandise, there was a clear need for a collaborative product line that could bridge the gap between music and streetwear—specifically capturing DJ WhooKid’s influence in hip hop while aligning with a fashion-forward audience.
SOLUTION
Developed collaborative merchandise concepts aligned with the distinct aesthetics of DJ WhooKid and the MISHKA NYC brand. These concepts fuse streetwear influence with music culture, resulting in exclusive, collectible pieces that reflect the energy of the collaboration and resonate with both fan bases.
60%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
35%
UPLIFT IN IN-STORE SALES
25%
GROWTH IN ONLINE ORDERS
ALL PROJECTS
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